Guest author Alexandra Harmer of Ascenda Law Group discusses the importance of having terms of service and...
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How to Deal with a Cease & Desist Letter
Receiving a cease and desist letter can evoke a flurry of emotions. Fear of litigation, defensiveness of your brand,...
Is an IP Holding Company Right for Your Business?
A “holding company” is a business organizational structure that is set up as a corporation or limited liability company for...
On borrowing a “devilishly close” famous name
Among the "best ofs" for 2013 was Forbes' list of The World's Most Valuable Brands. Technology companies dominate, with...
The Distinguished Mark: Stronger in Court
When choosing brand names, because all marks are not created equal, my advice is almost always to choose a strong mark. But...