Minor Variations in Trademarks

The key to building a strong brand starts with the selection process. Your brand may be the first message that current and prospective consumers receive about your product. After repeated encounters with a mark and a product, your customers begin to connect your brand...
Conceptual v. Commercial Trademark Strength

Conceptual v. Commercial Trademark Strength

The “strength” of a trademark relates to how likely a mark is to be remembered and associated in the public’s mind with the mark owner. The stronger a trademark, the greater protection it is accorded by trademark law. Conceptual Strength Conceptual trademark strength...
Principal vs. Supplemental Trademark Register

Principal vs. Supplemental Trademark Register

In our recent blog post, we discussed important characteristics of marks to be considered during the selection process. The selection of a distinctive mark is key to being able to successfully enforce rights in a brand name, and also has implications for registration....