by Evoke Law | Apr 20, 2020 | IP points, Evoke Law, Cannabis
By: Tami Wahl, Policy Advisor in Washington, D.C. The 2018 U.S. Farm Bill was momentous and launched a new domestic hemp production industry designed to invigorate the farming community. Just as the celebratory parade was about to start, the U.S. Food and Drug...
by Evoke Law | Feb 13, 2020 | Trademark topics, IP points, Evoke Law, International
BREXIT was finally implemented on January 31, 2020. What does this mean for your European Union (“EU”) trademark applications or registrations? Issued EU Registrations Will Automatically “Spawn” Parallel UK Registrations Good news! For EU trademark registrations...
by Evoke Law | Dec 5, 2019 | Trademark topics, IP points, Evoke Law
The “strength” of a trademark relates to how likely a mark is to be remembered and associated in the public’s mind with the mark owner. The stronger a trademark, the greater protection it is accorded by trademark law. Conceptual Strength Conceptual trademark strength...
by Evoke Law | Nov 8, 2019 | Trademark topics, IP points, Evoke Law
In our recent blog post, we discussed important characteristics of marks to be considered during the selection process. The selection of a distinctive mark is key to being able to successfully enforce rights in a brand name, and also has implications for registration....
by Evoke Law | Sep 10, 2019 | Trademark topics, IP points
Below we discuss two significant legal factors that make for a strong trademark: distinctiveness and exclusiveness. 1. DISTINCTIVENESS A mark can be inherently distinctive or it may become distinctive through extensive and continuous use in the market. There are three...
