Nearly 2000 new generic Top Level Domains (gTLDs) were applied for in 2012. The final tally was 1,930. Bestsellers were:

(Dot gTLD, Number of Applicants)

.APP 13
.HOME 11 plus 1 .HOUSE and one .HOMES
.INC 11
.ART 10 (This was a big surprise!)
.BLOG 9
.SHOP 9 plus 2 .SHOPPING, 5 .BUY, and 5.FREE
.BOOK 9
.LLC 9
.DESIGN 8
.MUSIC 8
.LOVE 7
.CLOUD 7
.MAIL 7
.WEB 7 plus 3 .WEBSITE
.STORE 7
.HOTEL 7 plus one .HOTELES and one .HOTELS
.LTD 7
.MOVIE 7
.NEWS 7

Amazon applied for the most gTLDs, about 75. The two longest gTLDs applied for were 17 characters: .ALLFINANZBERATUNG and .VERMOGENSBERATUNG.

For you sports fans, check out the most popular-most applied-for:

.SOCCER 4
.TENNIS 4
.GOLF 4
.RUGBY 3
.BASEBALL 2
.BASKETBALL 2
.FOOTBALL 2
.HOCKEY 2
.SKI 2
.FISHING 1

And in the who-would-have-thunk category: 6 .NOW, 6 .VIP, 3 .HOT, 1 .JOY.

And in the oh-you-better-believe-it category: 3 .SUCKS.

As this new world unfolds, start thinking ahead towards registration strategies.

MLShapiro