415.398.3141 iplaw@evoke.law

Intellectual Property Counseling that Makes Business Sense

Evoke Law counsels on using, registering, licensing, enforcing, maintaining and resolving disputes on matters of trademark, copyright, Internet, and social media.

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The Legal Edge in Branding ®

Never underestimate the importance of global brand management.
It is nothing less than protecting your good name.

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The Legal Edge in Branding ®

Why Evoke Law?

Never underestimate the importance of global brand management. Protect your good name.

It starts with the design of a product or service. Next comes developing the product’s character, including its benefits, features, pricing, availability, and packaging. These characteristics are complemented by communications to prospective customers. Product design, marketing, and naming together represent your “brand.”

The name becomes your trademark or service mark, and is the shorthand reference to your brand. But a trademark much more than a reference; it also signifies the product’s character along with the desired consumer perception. In choosing a name, one can create an emotional link between customer expectations and consistency in customer satisfaction. Trademarks and service marks are the legal side of that link.

Our Goal

Our goal is to work with you to reach your goal.

Whether you are choosing a trademark, seeking guidance on the registrability of the trademark you selected, or working to enforce your intellectual property rights, Evoke Law brings the resources and expertise, offering intellectual property counseling that makes business sense.


Armed with a global network of trusted partners.

From San Francisco’s Financial District, Evoke Law renders legal services on matters of trademarks, licensing, trade dress, copyright, publishing, Internet, and cannabis. With years of experience in the intellectual property field, Evoke Law has a worldwide network of intellectual property counsel, wise in the ways of their countries’ sometimes bewildering procedures. Evoke Law will work with you to develop an international brand strategy.

Industries Represented by Evoke Law




Commercial Artists


Computer Hardware & Software


Consumer Products








Environmental & Biotechnology Research


Financial Services


Food Products


Freight Transportation




Green Technology


Health/Medical Services & Products


Hospitality Services


Language Services


Marketing Services


Mobile Applications




Restaurant Services


Scientific & Laboratory Equipment


Semiconductor Intellectual Property



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Evoke law has been a tremendous ally in our work to change cannabis laws around the U.S. The firm offers a big advantage to MPP not simply because of its expertise in IP law, but because it understands the unique challenges cannabis organizations face. To work with a firm that speaks the language, understands the craft, and helps get ahead of challenges is a huge advantage. Mary and her team have been invaluable, and there is no IP firm I’d rather have at our backs.
Chris Lindsay

Senior Legislative Counsel, Marijuana Policy Project

Mary is ridiculously efficient and genuinely interested in what we do

She is very unusual for an attorney… As most lawyers tell you why you can’t do what you want (or need) to do.

Mary takes the time to understand an issue and proposes alternative courses of action, each with its own potential risks and rewards. She educates us on the legal ramifications and we decide on our best course of action

Paul Copperman

Founder and CEO, Institute of Reading Development

A vital link between legal and marketing

Her premium legal services, high availability and her fierce protection of our IP deserve the highest recommendation.

Mary maintains vast institutional knowledge and works in a naturally collaborative, hands-on style. Her professional insight provides creative options and she comes equipped with a wide range of possible solutions.

Victor Castellucci

former Vice President of Intellectual Property, MIPS Technologies

Evoke Law has been at the forefront of cannabis trademarking ever since the beginning. Navigating the intricacies of state and federal cannabis IP protection is not easy and requires a focus that few firms can offer. We choose Mary and her team for the depth of knowledge they bring to the table and for the creative solutions to trademarking they make possible.

Scott Palmer

Principal, Kiva Confections

Mary has extensive large-firm experience

I’ve had the pleasure of working with Mary for many years on my firm’s IP and trademark concerns. Mary is patient when explaining the laws, tenacious at administering client’s rights and strategic in determining the best and most cost-effective approach to a legal issue.

Ron Johnson

CEO, Mosaic Event Management

Mary maintains the ‘long view’ despite the immediate storm

She clearly cares about her clients and our concerns immediately became hers. She has a broad understanding of the nuances of IP law; and she is conscientious, discerning and always presents us with the broadest possible range of solutions to any matter.

Additionally, she’s been proactive in encouraging us to address many IP issues before problems arise. Of the dozens of attorneys I’ve worked with over the years, I’ve had the most productive working relationship with Mary!

Robert Walter

President and Executive Director, Joseph Campbell Foundation